(TITC) - On 18th October, in Johor, Malaysia, ASEAN Tourism Forum (ATF) 2025 was officially kicked off under the theme “Unity in Motion - Shaping ASEAN’s Tourism Tomorrow”.
Mr. Ho An Phong, Deputy Minister of the Ministry of Culture, Sports and Tourism of Viet Nam leading the Vietnamese delegation to attend ATF 2025 (Photo: TITC)
Mr. Nguyen Trung Khanh, Chairman of Viet Nam National Authority of Tourism attending the Opening Ceremony of ATF 2025 (Photo: TITC)
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ATF is the biggest event in the framework of ASEAN tourism cooperation, organised annually and rotating alphabetically according to the names of ASEAN member countries. ATF 2025 includes a series of key activities such as ASEAN Tourism Ministers’ Meeting, Meeting of ASEAN Tourism Ministers Plus Three; ASEAN National Tourism Organizations (NTOs) Meeting, NTO+3 Meetings; TRAVEX; NTO’s Media Briefing; ASEAN Tourism Conference...
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Malaysia’s Deputy Prime Minister Datuk Seri Fadillah Yusof speaking at the ATF 2025 Opening Ceremony (Photo: TITC)
Addressing the opening remark, Malaysia’s Deputy Prime Minister Datuk Seri Fadillah Yusof said, the post-pandemic tourism in ASEAN must focus not only on recovery but also on transitioning to a sustainable, quality-driven business model. He also stressed the importance of positioning ASEAN as a single destination of choice and innovation hub, bridging digital infrastructure gaps among member states. He said the ASEAN Digital Masterplan 2025 and Digital Economy Framework Agreement (DEFA) are game changers towards regional integration in areas like cross-border payments, cybersecurity, digital skills, talent mobility, and emerging technologies like AI…
“The ASEAN Tourism Forum 2025 is more than just an event; it is a statement of intent. It is a declaration that through unity and collaboration, we can work together, hand in hand, to build resilient tourism economies that benefit all stakeholders, from local communities to small businesses”, he said.
At the same time, the Deputy Prime Minister urged Tourism Ministers, policymakers, industry leaders and stakeholders, to seize this opportunity to forge partnerships, share insights and inspire action. “Let us ensure that the tourism landscape we shape today becomes a legacy for our future generations. Together, in unity and motion, we can propel ASEAN tourism into a brighter, prosperous, and more sustainable future”, he added.
MOCST’s Deputy Minister Ho An Phong and Vietnamese localities and businesses (Photo: TITC)
ASEAN is one of the multilateral tourism cooperation frameworks in which Viet Nam participates most expansively and effectively. Viet Nam has signed bilateral tourism cooperation agreements with all ASEAN member countries, effectively implementing many short-term and long-term cooperation programmes. ASEAN is one of the most important markets and partners of Viet Nam. At the same time, multilateral cooperation within the framework of ASEAN also plays an important role in Viet Nam's international tourism cooperation.
ATF 2025 Opening ceremony (Photo: TITC)
Art performance at the ATF 2025 Opening Ceremony (Photo: TITC)
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