This is a new and creative strategic communication direction of the Tourism Information Technology Center to take advantage of the power of digital transformation to enhance communication and promotion in the digital environment, shorten geographical distances, and reach potential and target customer markets. With a new and effective approach, “Live fully in Vietnam!” attracts support and companionship from many localities, units in the tourism sector, and influential YouTube content creators.

Up to now, the products of the “Live fully in Vietnam!” campaign are video clips promoting Vietnam’s main types of tourism, such as sea and island tourism, cultural tourism, nature tourism, city tourism, Vietnam’s outstanding tourist destinations, and strong types of tourism such as culinary tourism, golf tourism, health care tourism, agricultural and rural tourism, railway tourism, etc.

“Live fully in Vietnam!” videos has shown the vibrant, brilliant beauty of Vietnamese tourism such as the image of spectacular terraced fields that are typical of the highlands of the Northwest, the majestic scenery and rich ecosystem of caves and waterfalls, immersing in the clear blue water of the sea, or taking viewers to enjoy peaceful moments on a boat in the middle of the Mekong Delta, the warm atmosphere of reunion when Tet comes and Spring returns. All bring viewers complete, genuine emotions.

With unique content, themes, and images, the eye-catching footage has touched the hearts of viewers and received widespread attention and sharing on social networking sites. “Live fully in Vietnam!” received Second Place at the 8th National Award for Foreign Information in 2022 and Third Place at the 10th Award in 2024 by the Central Propaganda Department in coordination with key press agencies.

Tourism Information Technology Center